Campaign Cash

Election

2010 Municipal Election

21,651 contributions totalling $11,862,184 from 17,208 contributors to 342 campaigns in the 2010 Municipal Election.

$11,862,184Total raised
21,651Contributions
17,208Contributors
342Campaigns
$300Median gift
$53,195Largest

By office

Mayor
$6,870,382 · 8,974
Councillor
$4,377,441 · 11,866
Toronto District School Board
$458,005 · 642
Toronto Catholic District School Board
$156,091 · 167
Conseil scolaire Viamonde
$265 · 2

Where the money came from

Individual99%$11,750,14721,444 gifts
Corporation0.5%$57,493119 gifts
Trade Union0.5%$54,54588 gifts
When corporate and union money was allowed

Corporate and union contributions were legal in the 2006 Toronto election and flowed to every office. They were barred from city council and mayoral campaigns from the 2010 election onward.

That ban did not cover school board trustee campaigns, which ran under provincial rules and kept accepting corporate and union money legally through 2014 — 148 such contributions to Toronto District School Board trustees in 2010 and 166 in 2014. A province-wide ban closed that gap for the 2018 election.

Third party advertisers, a category that first existed in 2018, were not covered by either ban and could still accept corporate and union contributions.

A small residue of corporate contributions to council campaigns survives after the ban — 23 in 2010 and 12 in 2014 — which the City publishes as filed and does not verify.

In this election corporate and union money was still legal for school board trustees, but barred from council and mayoral campaigns.

Largest campaigns

Ranked by money raised. Showing the top 20 of 342. Per vote divides contributions by votes received, not campaign spending. A candidate may seek only one office at a time, so anyone listed twice ran two separate campaigns and left the first before the ballot was set — money raised for the abandoned campaign could not follow them.

CandidateOfficeWardRaisedVotesPer voteContributors
Smitherman, GeorgeMayor—$2,141,168.00289,832$7.392,101
Ford, Rob wonMayor—$1,862,711.84383,501$4.862,277
Rossi, RoccoMayor—$1,253,380.005,012$250.081,234
Pantalone, JoeMayor—$869,128.9195,482$9.101,530
Mammoliti, Giorgiodropped outMayor—$450,200.00——346
Thomson, SarahMayor—$245,870.001,883$130.57289
Mammoliti, Giorgio wonCouncillor7$85,960.005,338$16.10149
Thompson, Michael wonCouncillor37$83,700.0015,129$5.53184
Vaughan, Adam wonCouncillor20$80,094.7716,486$4.86178
Cusimano, GusCouncillor9$78,390.005,363$14.62212
Cho, SonnyCouncillor24$78,200.004,986$15.68276
Kelly, Norm wonCouncillor40$78,150.0012,458$6.27253
Sullivan, Michael wonToronto District School Board4$77,871.392,846$27.365
De Baeremaeker, Glenn wonCouncillor38$75,050.0011,166$6.72201
Milczyn, Peter wonCouncillor5$64,125.009,778$6.56206
Grimes, Mark wonCouncillor6$63,625.0012,228$5.20129
Augimeri, Maria wonCouncillor9$60,480.005,452$11.09195
Bailão, Ana wonCouncillor18$59,075.006,277$9.41122
Chan, KenCouncillor27$59,040.007,065$8.36153
Burnside, JonCouncillor26$57,940.005,788$10.01105

By ward

Money raised by council candidates in each ward. This election used 44 wards. School board trustees are excluded: their wards carry different numbers over different boundaries, so adding them to a council ward would place money in the wrong geography.

Ward 41 Scarborough-Rouge River: $23,220 from 59 contributions Ward 44 Scarborough East: $55,198 from 148 contributions Ward 42 Scarborough-Rouge River: $146,491 from 387 contributions Ward 39 Scarborough-Agincourt: $46,553 from 100 contributions Ward 24 Willowdale: $136,369 from 413 contributions Ward 40 Scarborough-Agincourt: $96,745 from 311 contributions Ward 33 Don Valley East: $53,271 from 109 contributions Ward 23 Willowdale: $45,880 from 116 contributions Ward 8 York West: $102,640 from 260 contributions Ward 38 Scarborough Centre: $130,533 from 379 contributions Ward 7 York West: $114,300 from 233 contributions Ward 34 Don Valley East: $51,293 from 131 contributions Ward 25 Don Valley West: $90,872 from 253 contributions Ward 43 Scarborough East: $71,685 from 196 contributions Ward 10 York Centre: $220,196 from 580 contributions Ward 9 York Centre: $165,230 from 443 contributions Ward 36 Scarborough Southwest: $106,701 from 298 contributions Ward 37 Scarborough Centre: $90,700 from 195 contributions Ward 1 Etobicoke North: $101,645 from 260 contributions Ward 15 Eglinton-Lawrence: $118,312 from 305 contributions Ward 35 Scarborough Southwest: $95,659 from 218 contributions Ward 26 Don Valley West: $203,234 from 592 contributions Ward 11 York South-Weston: $61,504 from 178 contributions Ward 2 Etobicoke North: $87,138 from 230 contributions Ward 29 Toronto-Danforth: $106,880 from 402 contributions Ward 12 York South-Weston: $114,266 from 292 contributions Ward 32 Beaches-East York: $119,020 from 388 contributions Ward 31 Beaches-East York: $49,088 from 179 contributions Ward 22 St. Paul's: $78,923 from 222 contributions Ward 21 St. Paul's: $79,560 from 214 contributions Ward 30 Toronto-Danforth: $93,656 from 315 contributions Ward 4 Etobicoke Centre: $50,768 from 128 contributions Ward 27 Toronto Centre-Rosedale: $259,561 from 755 contributions Ward 18 Davenport: $157,124 from 375 contributions Ward 3 Etobicoke Centre: $8,300 from 13 contributions Ward 28 Toronto Centre-Rosedale: $52,199 from 170 contributions Ward 20 Trinity-Spadina: $102,485 from 234 contributions Ward 5 Etobicoke-Lakeshore: $148,770 from 347 contributions Ward 6 Etobicoke-Lakeshore: $89,992 from 211 contributions Ward 16 Eglinton-Lawrence: $72,688 from 236 contributions Ward 14 Parkdale-High Park: $67,447 from 171 contributions Ward 13 Parkdale-High Park: $113,528 from 206 contributions Ward 19 Trinity-Spadina: $97,664 from 286 contributions Ward 17 Davenport: $100,157 from 328 contributions 4144423924403323838734254310936371153526112291232312221304271832820561614131917
Raised by council candidates$8,300–$53,271$53,271–$89,992$89,992–$102,485$102,485–$130,533$130,533–$259,561
The 44-ward model, which this election used. Boundaries are the City's May 2010 revision, the earliest 44-ward file published; ward lines were stable across 2006–2014. Contains information licensed under the Open Government Licence – Toronto.

Ranked wards

Ward 1
$101,645 · 260
Ward 2
$87,138 · 230
Ward 3
$8,300 · 13
Ward 4
$50,768 · 128
Ward 5
$148,770 · 347
Ward 6
$89,992 · 211
Ward 7
$114,300 · 233
Ward 8
$102,640 · 260
Ward 9
$165,230 · 443
Ward 10
$220,196 · 580
Ward 11
$61,504 · 178
Ward 12
$114,266 · 292
Ward 13
$113,528 · 206
Ward 14
$67,447 · 171
Ward 15
$118,312 · 305
Ward 16
$72,688 · 236
Ward 17
$100,157 · 328
Ward 18
$157,124 · 375
Ward 19
$97,664 · 286
Ward 20
$102,485 · 234
Ward 21
$79,560 · 214
Ward 22
$78,923 · 222
Ward 23
$45,880 · 116
Ward 24
$136,369 · 413
Ward 25
$90,872 · 253
Ward 26
$203,234 · 592
Ward 27
$259,561 · 755
Ward 28
$52,199 · 170
Ward 29
$106,880 · 402
Ward 30
$93,656 · 315
Ward 31
$49,088 · 179
Ward 32
$119,020 · 388
Ward 33
$53,271 · 109
Ward 34
$51,293 · 131
Ward 35
$95,659 · 218
Ward 36
$106,701 · 298
Ward 37
$90,700 · 195
Ward 38
$130,533 · 379
Ward 39
$46,553 · 100
Ward 40
$96,745 · 311
Ward 41
$23,220 · 59
Ward 42
$146,491 · 387
Ward 43
$71,685 · 196
Ward 44
$55,198 · 148

Where the money came from

By forward sortation area — the first three characters of the postal code, the finest geography the City publishes for individual donors. Shading is by quantile, so each band holds a fifth of the areas with money.

M1B: $40,730M1C: $88,055M1E: $68,824M1G: $48,816M1H: $23,113M1J: $27,416M1K: $37,140M1L: $30,176M1M: $56,612M1N: $43,112M1P: $38,934M1R: $25,550M1S: $49,715M1T: $48,929M1V: $40,649M1W: $52,630M1X: $20,440M2H: $37,292M2J: $63,981M2K: $48,745M2L: $219,697M2M: $66,134M2N: $161,974M2P: $88,316M2R: $46,585M3A: $47,378M3B: $125,361M3C: $92,670M3H: $152,334M3J: $59,467M3K: $94,646M3L: $9,180M3M: $29,520M3N: $22,515M4A: $33,225M4B: $42,020M4C: $73,688M4E: $115,569M4G: $116,600M4H: $28,744M4J: $84,254M4K: $128,990M4L: $78,135M4M: $37,310M4N: $241,486M4P: $73,955M4R: $95,058M4S: $81,489M4T: $137,035M4V: $362,376M4W: $391,145M4X: $61,151M4Y: $181,966M5A: $84,877M5B: $67,306M5C: $31,121M5E: $52,140M5G: $34,220M5H: $134,495M5J: $127,725M5M: $143,065M5N: $151,438M5P: $290,874M5R: $323,875M5S: $78,333M5T: $59,558M5V: $163,003M6A: $65,410M6B: $100,935M6C: $110,247M6E: $46,754M6G: $159,810M6H: $136,867M6J: $122,212M6K: $60,705M6L: $37,663M6M: $55,390M6N: $44,115M6P: $114,650M6R: $62,462M6S: $109,751M8V: $104,308M8W: $40,874M8X: $79,374M8Y: $37,836M8Z: $90,506M9A: $214,564M9B: $85,657M9C: $38,554M9L: $27,993M9M: $31,260M9N: $42,041M9P: $82,504M9R: $50,856M9V: $112,938M9W: $110,981
Total contributed$120–$6,050$6,050–$40,730$40,730–$65,410$65,410–$112,938$112,938–$391,145none
96 of 96 Toronto postal areas have contributions on record. 28 further Toronto codes carrying $106,346 have no polygon to draw: Statistics Canada builds the file from the census, so codes with no residential population are absent — which is what downtown office towers like M5K and M5X are. Boundaries adapted from Statistics Canada, 2021 Census cartographic boundary files.

Toronto and beyond

27% of the money in this election came from outside Toronto, which the map above does not cover.

Toronto$8,696,423.52 · 73.3%
Central Ontario (905)$2,968,943.46 · 25.0%
Southwestern Ontario$103,860.40 · 0.9%
Eastern Ontario$68,104.00 · 0.6%
Northern Ontario$21,550.00 · 0.2%
Elsewhere in Canada$1,400.00 · 0.0%
No postal code on file$1,902.90 · 0.0%

Largest contributors

ContributorPostal areaTotalGifts
Sullivan, MichaelM4Y$77,073.394
Pavlov, NickM6P$42,543.101
Singh, PaulM9V$26,499.041
Di Ciano, JustinM8Z$25,200.007
Amendola, GianfrancoM3K$23,860.264
Smith, DavidM1G$17,852.374
Oulahen, PaulM2N$17,644.764
Bolton, ChrisM5B$16,360.002
Farouk, OmarM9V$15,000.001
D'Amico, FrankM6E$13,016.053
Evangelista, TonyM6A$10,790.003
burnside, jeanM4G$10,750.003

Source

From the City’s Open Data release. That release carries no contribution dates, and the EFD system does not hold elections this old.

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